STAR CITY SCHOOL OF BALLET

Last Updated: August 3, 2026

Star City School of Ballet (“Star City,” “School,” “we,” “us,” or “our”) respects the privacy of our students, parents, guardians, prospective families, adult students, patrons, website visitors, and community members.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you interact with:

• The Star City School of Ballet website;

• Online inquiry and registration forms;

• Class, camp, intensive, audition, and event registrations;

• Website chat or messaging features;

• Email and text-message communications;

• Our customer relationship management system;

• Social-media advertising and lead forms;

• Payment, scheduling, and enrollment systems; and

• Other services that link to this Privacy Policy.

By using these services or submitting personal information to us, you acknowledge the practices described in this Privacy Policy.

 

1. Contact Information

Star City School of Ballet
1005 Industry Avenue SE, Building 7A
Roanoke, Virginia 24013

Phone: (540) 206-2856
Email: information@starcityschoolofballet.com

 

2. Information We Collect

The information we collect depends on how you interact with the School.

2.1 Contact Information

We may collect:

• First and last name;

• Parent or guardian name;

• Mailing address;

• Email address;

• Telephone number; and

• Preferred communication method.

2.2 Student and Program Information

We may collect information relating to a student’s participation or potential participation in School programs, including:

• Student name;

• Date of birth or age;

• Grade level;

• Dance background and experience;

• Current school or studio;

• Program or class interests;

• Audition information;

• Placement information;

• Attendance and enrollment history;

• Registration status;

• Student goals;

• Photographs or videos;

• Resumes, biographies, or audition materials; and

• Other information submitted in connection with classes, auditions, camps, intensives, performances, or programs.

2.3 Parent, Guardian, and Emergency Information

For students who are minors, we may collect:

• Parent or guardian contact information;

• Emergency contact information;

• Authorized pickup information;

• Relationship to the student;

• Consent and waiver records; and

• Information necessary to communicate about the student’s participation.

2.4 Health and Safety Information

When reasonably necessary for student safety or program administration, we may collect information such as:

• Allergies;

• Relevant medical conditions;

• Injuries;

• Accessibility needs;

• Medication instructions;

• Emergency-care information; and

• Other information voluntarily provided by a parent, guardian, or adult participant.

Please provide only information reasonably necessary for safe participation.

2.5 Payment and Transaction Information

When you register, pay tuition, purchase tickets, make a donation, or complete another transaction, we may collect:

• Billing name and address;

• Transaction amount;

• Payment status;

• Purchase or registration history; and

• Limited payment-related information.

Payments may be processed by third-party payment providers. Star City School of Ballet may not directly receive or store complete credit-card or bank-account numbers when payment is processed through a third-party platform.

2.6 Communications

We may retain information contained in:

• Emails;

• Text messages;

• Website chat conversations;

• Contact forms;

• Telephone-call notes;

• Social-media messages;

• Support requests;

• Enrollment conversations; and

• Other communications with the School.

2.7 CRM and Lead Information

When you respond to an advertisement, submit an inquiry, request information, schedule a visit, or express interest in a School program, we may collect and organize information through our customer relationship management system.

This may include:

• Contact information;

• Program of interest;

• Student age or experience level;

• Source of the inquiry;

• Communication history;

• Lead status;

• Appointment or trial-class information;

• Follow-up activity;

• Notes entered by authorized staff; and

• Responses to automated or personal communications.

2.8 Automatically Collected Information

When you use our website or digital services, we or our technology providers may automatically collect:

• IP address;

• Browser type;

• Device type;

• Operating system;

• Approximate geographic area;

• Referring website;

• Pages visited;

• Dates and times of visits;

• Links or advertisements clicked;

• Form activity;

• Website interaction data; and

• Cookie or similar technology identifiers.

 

3. How We Collect Information

We may collect personal information:

• Directly from you;

• From a parent or legal guardian;

• Through registration and inquiry forms;

• Through social-media lead forms;

• Through website chat or messaging;

• Through email, SMS, or telephone communications;

• During classes, auditions, camps, performances, and events;

• Through payment, scheduling, or registration providers;

• From advertising and analytics platforms;

• From service providers acting on our behalf; and

• From publicly available sources when reasonably relevant to School operations.

 

4. How We Use Information

We may use personal information to:

• Respond to inquiries;

• Register students for classes and programs;

• Evaluate auditions or placement;

• Administer tuition, payments, purchases, and donations;

• Schedule trial classes, auditions, meetings, or visits;

• Communicate with students, parents, guardians, and adult participants;

• Provide class, rehearsal, performance, and schedule updates;

• Send registration or deadline reminders;

• Provide customer service;

• Maintain enrollment and participation records;

• Manage student safety and emergency information;

• Promote relevant School classes, camps, intensives, events, and opportunities;

• Operate automated email and text-message workflows;

• Measure advertising and enrollment performance;

• Improve our website, programs, communications, and services;

• Prevent fraud, misuse, or security incidents;

• Maintain records required for legal, tax, insurance, or operational purposes;

• Enforce School policies and agreements; and

• Comply with applicable law.

We will not use personal information for purposes materially unrelated to those described in this Privacy Policy without providing additional notice or obtaining consent where required.

 

5. CRM, Automated Follow-Up, and Marketing

Star City School of Ballet may use a customer relationship management system to organize inquiries and communicate with prospective and current students and families.

The CRM may be used to:

• Capture information submitted through forms or advertisements;

• Organize prospective student inquiries;

• Send requested program information;

• Send automated email or text-message follow-up;

• Provide reminders about registrations, auditions, trial classes, or deadlines;

• Track whether a person has responded;

• Maintain communication history;

• Assign follow-up tasks to authorized staff;

• Measure campaign and enrollment activity; and

• Improve future communications.

Our CRM and marketing systems may be configured or supported by third-party service providers, including Eclaireur LLC d/b/a BalletScout and CRM, email, SMS, advertising, and technology vendors acting on the School’s behalf.

These providers may process information only as reasonably necessary to provide services to the School, subject to applicable contractual and confidentiality obligations.

 

6. Email and Text-Message Information

6.1 Email Communications

If you provide an email address, we may send:

• Responses to inquiries;

• Enrollment information;

• Registration confirmations;

• Class and schedule updates;

• Audition or trial-class information;

• Performance and event information;

• School news;

• Deadline reminders; and

• Promotional communications relating to School programs.

You may unsubscribe from promotional emails by using the unsubscribe link included in the message or by contacting us.

Unsubscribing from promotional email does not prevent us from sending transactional, enrollment, safety, scheduling, payment, or other non-promotional communications relating to an existing relationship.

6.2 Text-Message Communications

When you provide a mobile telephone number and affirmatively consent to text messaging, we may use the number to send:

• Inquiry responses;

• Registration information;

• Trial-class or audition follow-up;

• Class and schedule updates;

• Appointment reminders;

• Deadline notifications;

• School announcements;

• Promotional program information; and

• Other communications covered by your consent.

You may revoke text-message consent at any time by replying STOP or by otherwise clearly requesting that messages stop.

We may retain records of:

• The telephone number provided;

• The date and method of consent;

• The consent language shown;

• Communications sent;

• Opt-out requests; and

• Other information needed to administer and document the messaging program.

Consent to receive marketing text messages is not a condition of purchasing services or enrolling in a School program.

6.3 Mobile Information Sharing

No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes.

Text-message originator opt-in data and consent will not be sold, rented, or shared with third parties for their independent marketing.

Mobile information may be shared with service providers that help us deliver messages, operate our CRM, maintain records, or provide technical support, but only as reasonably necessary to provide those services on behalf of the School.

 

7. Cookies and Similar Technologies

Our website and service providers may use cookies, pixels, tags, analytics tools, and similar technologies to:

• Operate the website;

• Remember settings or preferences;

• Maintain sessions;

• Understand website traffic;

• Measure advertising performance;

• Determine which pages or programs receive interest;

• Improve website functionality;

• Prevent fraud or security threats; and

• Support relevant advertising.

Some cookies are necessary for website functions. Others may be controlled through browser settings, cookie controls, or applicable consent tools.

Disabling cookies may affect the operation of certain website features.

 

8. How We Share Information

We may disclose personal information as described below.

8.1 Service Providers

We may share information with vendors and contractors that provide services such as:

• CRM hosting and configuration;

• Email delivery;

• SMS delivery;

• Website hosting;

• Form processing;

• Registration and scheduling;

• Payment processing;

• Data storage;

• Analytics;

• Advertising;

• Technical support;

• File sharing;

• Customer service; and

• Professional consulting.

These providers receive information only as reasonably necessary to perform services for the School.

8.2 School Personnel and Authorized Organizations

Information may be accessible to authorized:

• Directors;

• Instructors;

• Administrative staff;

• Contractors;

• Volunteers;

• Program personnel; and

• Partner organizations involved in a particular program or event.

Access should be limited to information reasonably necessary for the individual’s role.

8.3 Legal, Safety, and Compliance Purposes

We may disclose information when reasonably necessary to:

• Comply with law, regulation, subpoena, court order, or legal process;

• Respond to lawful requests from government or law-enforcement authorities;

• Protect the safety of a student or another person;

• Investigate fraud, misuse, harassment, or security incidents;

• Enforce agreements or School policies;

• Protect the rights, property, or safety of the School or its community; or

• Establish, exercise, or defend legal claims.

8.4 Organizational Transactions

Information may be transferred as part of a merger, restructuring, financing, asset transfer, change in control, or similar organizational transaction, subject to applicable law and reasonable confidentiality protections.

8.5 With Your Direction or Consent

We may share information when you direct us to do so or provide consent.

 

9. Sale of Personal Information

Star City School of Ballet does not sell personal information for monetary compensation.

We do not sell or rent student, parent, guardian, lead, or mobile opt-in information to third parties for their independent marketing purposes.

Certain advertising or analytics technologies may be treated as “sharing,” “targeted advertising,” or a “sale” under some privacy laws even when no money is exchanged. Where applicable law provides a right to opt out of such processing, requests may be submitted using the contact information in this Privacy Policy.

 

10. Children’s Privacy

Star City School of Ballet provides programs for children, but online forms and digital services involving children under 13 are intended to be completed or managed by a parent or legal guardian.

Children under 13 should not independently submit personal information through our website, CRM, chat, lead forms, or registration systems.

Where we knowingly collect personal information online directly from a child under 13 and applicable law requires it, we will:

• Provide appropriate notice to the parent or guardian;

• Obtain verifiable parental consent;

• Limit collection to information reasonably necessary for the activity;

• Allow the parent or guardian to review the information;

• Allow the parent or guardian to request deletion or stop further collection; and

• Use reasonable measures to protect the information.

Parents and guardians may contact us to review, correct, or request deletion of a child’s personal information, subject to applicable legal, safety, accounting, and recordkeeping requirements.

If we learn that personal information was submitted directly by a child under 13 without proper authorization, we will take reasonable steps to delete or appropriately handle the information.

 

11. Photographs, Video, and Media

The School may photograph or record classes, rehearsals, performances, events, or other activities.

Use of a student’s image, voice, name, performance, or likeness for public marketing will be governed by applicable registration terms, media releases, photography consents, or other permissions.

Parents, guardians, adult students, or participants should contact the School with questions about media permissions.

 

12. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide requested services;

• Administer enrollment and programs;

• Maintain student and transaction records;

• Communicate with students and families;

• Fulfill legal, tax, accounting, insurance, and contractual obligations;

• Resolve disputes;

• Protect safety and security;

• Enforce School policies; and

• Support legitimate operational needs.

Retention periods may differ depending on the type of information.

Information may remain temporarily in routine backups after deletion from active systems. We may also retain limited records necessary to document consent, opt-outs, transactions, agreements, or legal compliance.

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

 

13. Data Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information.

These measures may include:

• Access controls;

• Password protection;

• Multi-factor authentication where available;

• Limited staff access;

• Vendor controls;

• Secure payment processing;

• System monitoring;

• Data backups; and

• Staff or contractor confidentiality obligations.

No website, database, communication system, or method of electronic storage can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.

If we discover a security incident involving personal information, we will investigate and provide notice where required by applicable law.

 

14. Your Privacy Choices and Requests

Subject to applicable law and verification of your identity, you may request that we:

• Confirm whether we maintain personal information about you;

• Provide access to certain information;

• Correct inaccurate information;

• Delete certain information;

• Provide a portable copy of certain information;

• Stop promotional emails;

• Stop marketing text messages;

• Correct communication preferences; or

• Opt you out of certain targeted advertising or data-sharing activities where applicable.

Parents and guardians may make appropriate requests concerning information maintained about their minor children.

Requests may be submitted to:

information@starcityschoolofballet.com

or:

Star City School of Ballet
1005 Industry Avenue SE, Building 7A
Roanoke, Virginia 24013

We may request information necessary to verify your identity and authority.

Certain requests may be denied or limited where information must be retained for:

• Legal compliance;

• Safety;

• Accounting or tax records;

• Fraud prevention;

• Contract enforcement;

• Active enrollment or transactions;

• Internal operational records; or

• Other purposes permitted by law.

We will respond within the timeframe required by applicable law.

 

15. Third-Party Websites and Platforms

Our website, emails, advertisements, or communications may link to third-party websites or services.

These may include:

• Payment processors;

• Registration platforms;

• Social-media websites;

• Ticketing providers;

• Scheduling tools;

• Video platforms;

• Partner organizations; and

• Other external services.

We do not control the independent privacy or security practices of third parties. You should review the privacy policies of any external service you use.

 

16. Information From Social Media and Advertising Platforms

If you interact with the School through Facebook, Instagram, TikTok, Google, or another platform, the platform may collect and process information under its own privacy policy.

We may receive information from those platforms, such as:

• Name;

• Contact information submitted through a lead form;

• Advertisement or campaign source;

• Message content;

• Public profile information;

• Engagement activity; and

• Campaign performance data.

We use this information for inquiry response, enrollment marketing, communication, analytics, and campaign improvement.

 

17. Do Not Track Signals

Some browsers offer “Do Not Track” or similar privacy signals. Because there is not a single universally applied standard for all such signals, our website may not respond to every browser-based signal.

Where applicable law requires recognition of a particular opt-out preference signal, we will take reasonable steps to honor it.

 

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

• School operations;

• Technology;

• CRM or communication practices;

• Vendor relationships;

• Legal requirements; or

• The information we collect and use.

Updated versions will be posted with a revised “Last Updated” date.

Where required by law, we will provide additional notice or obtain consent before materially changing how personal information is used.

 

19. Governing Law

This Privacy Policy shall be interpreted in accordance with applicable United States federal law and the laws of the Commonwealth of Virginia.

Nothing in this Privacy Policy is intended to limit privacy rights that cannot legally be waived or restricted.

 

20. Contact Us

Questions, concerns, privacy requests, or complaints regarding this Privacy Policy may be directed to:

Star City School of Ballet
1005 Industry Avenue SE, Building 7A
Roanoke, Virginia 24013

Phone: (540) 206-2856
Email: information@starcityschoolofballet.com